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Changing Education

Elliot Smith – pledges to Inspire Future Leaders

What does it take to turn schoolyard hustle into a high-level tech career? For Elliot Smith, it started with sweets and led to start-ups, strategy, and success.

In this Inspire Future Leaders interview hosted by Amos Madra, we meet Elliot Smith, Senior Business Development Manager at JustPark, a leading UK mobility tech platform. Elliot shares his journey from early entrepreneurship to playing key roles in some of the UK’s fastest-growing digital businesses.

Who is Elliot Smith, and what is JustPark?

Elliot Smith is a Senior Business Development Manager at JustPark, a UK-based technology platform helping over 5 million drivers a year find, book and pay for parking more easily through its award-winning app.

JustPark is known for:

  • Making parking accessible via real-time digital tools
  • Working with councils, car parks, and property owners
  • Saving drivers time, money, and hassle
  • Leading the way in smart city mobility solutions

But Elliot’s story goes far beyond job titles, it’s one of early ambition, entrepreneurial thinking, and bold career moves.

How did Elliot get into the tech and mobility industry?

Elliot’s journey began at just 13 years old, selling sweets to classmates during form time, proof that entrepreneurial instincts can spark early. Since then, he has:

  • Headed solutions for the world’s largest taxi company
  • Launched international markets for a major mobility marketplace
  • Co-founded a platform supporting player care in elite sport
  • Built a commercial consultancy brand from the ground up

He brings a strategic mindset and a deep understanding of digital innovation, partnerships, and business growth.

“Understand the journey of your end goal, then explore what branches come off it. That gives you real clarity.”

– Elliot Smith

What is entrepreneurship, and why does it matter?

Entrepreneurship is the ability to spot opportunities, solve problems, and turn ideas into value, whether you’re building your own business or driving innovation inside someone else’s.

Key traits of successful entrepreneurs:

  • Curiosity: Asking the right questions
  • Creativity: Finding new ways to solve problems
  • Resilience: Pushing forward through uncertainty
  • Adaptability: Learning from mistakes and changes

Elliot’s story is a strong reminder that you don’t need to have it all figured out, you just need to start.

Elliot’s advice to future entrepreneurs and innovators

Whether students want to work in business, technology, or start-ups, Elliot offers advice grounded in real-world experience:

Elliot’s top tips:

  • Start with what interests you, even small projects count
  • Map your goals backward, and learn from each step
  • Validate your ideas, don’t wait for perfect timing
  • Solve real problems, focus on adding value to people’s lives
  • Say yes to new opportunities, then figure it out as you go

“If you’ve got a product or service that genuinely helps people, go for it.”

Elliot Smith

Entrepreneurial Thinking Starts Early and Never Stops

Elliot Smith’s career shows that you don’t need a perfect plan to succeed. You need curiosity, confidence, and the courage to try. Whether you want to launch a tech start-up or shape change within an organisation, Elliot’s journey proves that big careers can start with small ideas, even in the school corridor.

Want more stories to inspire your students?
Book a demo to see how The Changing Education Group connects learners with real-world role models and Gatsby Benchmark-aligned insights.

FAQs

Who is Elliot Smith?
Elliot Smith is the Senior Business Development Manager at JustPark and a serial entrepreneur with experience in tech, mobility, and consultancy.

What does JustPark do?
JustPark is a digital platform that helps users find, book, and pay for parking spaces via its website and app, used by over 5 million drivers a year.

How do you start a career in tech and business development?
Start by building experience in customer-focused or sales roles, learn digital skills, and seek out fast-moving companies where you can grow.

What makes someone entrepreneurial?
Entrepreneurs are curious, adaptable, and driven by a desire to solve problems and create new value in the world, often through innovation.

Do I need a business degree to become an entrepreneur?
No. While business education helps, many entrepreneurs succeed through real-world experience, creative thinking, and learning by doing.

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