What does it take to run events that leave a lasting impression? For Jonny Fulton, it’s a mix of creativity, strategy, and knowing when to ask for help.

As part of The Changing Education Group’s Inspire Future Leaders series, Jonny shares his journey from teenage sound engineer to Founder and Managing Director of FoxWylie, a brand engagement agency based in Milton Keynes. His story offers students a real-world look into the events industry and the lessons he’s learned building a business from scratch.

Who is Jonny Fulton, and what is FoxWylie?

Jonny Fulton is the founder of FoxWylie, a creative agency that started as an event production company and evolved into a full-service brand engagement agency, working both offline and online.

FoxWylie now supports clients with:

• Live event production
• Brand strategy and design
• Audience engagement
• Experiential marketing

From managing high-stakes corporate conferences to producing multi-million-pound celebrations, Jonny brings an impressive range of experience and insight to his work.

What is the events and brand engagement industry?

Brand engagement is all about creating experiences that connect people with companies, products, or services in memorable ways. This can include:

• Live events and exhibitions
• Digital campaigns and social media activations
• Pop-ups, product launches, and immersive experiences
• Branded content and storytelling

The goal? To create emotional connections between brands and their audiences.

In Jonny’s words, making these moments work takes planning, teamwork, and clear creative thinking.

How did Jonny start his career?

Jonny began his journey at just 17 years old, working as a sound engineer. He quickly expanded into other areas of the events industry, gaining a broad understanding of how to plan, manage, and deliver live experiences.

By 2016, he launched FoxWylie to help brands engage people through meaningful experiences. Since then, the company has:

• Grew its team and service offering
• Delivered high-profile campaigns for national clients
• Built a reputation for creativity, reliability, and results

“You can’t do everything. Focus on the bits you’re really good at, and outsource the rest.”

– Jonny Fulton

This advice applies not just to business, but to life, a valuable mindset for young people entering the world of work.

What advice does Jonny have for future creatives?

Jonny shares some fantastic career tips that are relevant whether students go into events, marketing, or any other industry:

Jonny’s top tips:

• Start small, any experience is valuable
• Learn how to work with people, collaboration is key
• Know your strengths, and don’t be afraid to delegate
• Be patient, success takes time, hard work, and flexibility
• Stay curious, always be open to new ways of thinking and working

Jonny’s story is a great example of how passion and persistence can turn into a successful career.

Turning Ideas Into Experiences, and Passion Into a Career

Jonny Fulton’s story proves that you don’t need to follow a traditional path to build a thriving, exciting career. With determination, creativity, and the willingness to grow, students can find success in the events and marketing industries, and have a lot of fun along the way.

Want to bring more inspiring career insights to your learners?
Book a demo to explore how The Changing Education Group helps schools connect students with real people, real stories, and real opportunities.

FAQs

Who is Jonny Fulton?
Jonny Fulton is the Founder and Managing Director of FoxWylie, a brand engagement and event production agency based in Milton Keynes.

What does FoxWylie do?
FoxWylie specialises in brand engagement, offering creative solutions through live events, strategy, design, and marketing experiences.

How can students start a career in the events industry?
They can start by volunteering, interning, or working entry-level roles in event production, marketing, or hospitality to build experience.

What skills are important for events and brand work?
Communication, organisation, creativity, teamwork, and adaptability are all essential in this fast-paced and people-focused industry.

Do I need a degree to work in events or marketing?
Not necessarily, practical experience, a strong portfolio, and a good network can be just as valuable as formal qualifications.