At The Changing Education Group, we believe in the power of storytelling to ignite ambition and unlock potential. Through our #InspireFutureLeaders initiative, we spotlight industry professionals who are not only excelling in their fields but also offering valuable insight into what it really takes to succeed.

In today’s Industry Insight interview, hosted by our very own Amos Madra, we meet Steven Mayatt, Creative Director and Co-founder of Pocket Creatives, a leading video production and photography agency based in Waterloo, London.

Who Is Steven Mayatt?

With over 16 years of experience in the visual and creative industries, Steven brings a unique blend of technical, marketing, creative, and business acumen to the table. He co-founded Pocket Creatives in 2016 alongside Haider and Lauren, building the company from a start-up into a trusted partner for some of the UK’s most recognisable brands.

The team of seven operates from their studio in Waterloo, delivering photography and video content for campaigns, product launches, and branded storytelling, consistently combining quality, creativity, and commercial insight.

What Advice Does Steven Have for Aspiring Creatives?

Steven’s core message to young people considering a creative career? “Experience is everything.”

“Go out and experience the world, experience different types of work and see what excites you.”

He stresses that work experience is essential, not just for building your skillset but for forging personal connections in an industry that thrives on trust and collaboration.

His practical advice includes:

• Get involved early with projects, volunteering, or freelancing
• Build a portfolio that shows your creativity and initiative
• Connect with people, networking is as crucial as technical skills
• Don’t wait for permission: start creating now

Why Is This Insight So Valuable?

Steven’s journey is a testament to how hands-on experience, curiosity, and persistence can lead to long-term success. His story reflects the qualities we encourage in students every day, from resilience and adaptability to creative thinking and entrepreneurship.

For students interested in photography, videography, digital media, or any creative industry, Steven’s experience offers a real-world blueprint for turning passion into a profession.

What Can We Learn From Pocket Creatives?

Pocket Creatives is more than just a content agency, it’s a business built on values that align perfectly with our mission at The Changing Education Group:

• Innovation through hands-on learning
• Trust built through authentic relationships
• Growth through feedback, experimentation, and teamwork

Steven’s leadership approach also highlights the importance of balancing business and creativity, a key skill in the modern working world.

FAQ

Who is Steven Mayatt?
Steven Mayatt is the Co-founder and Creative Director of Pocket Creatives, a London-based video and photography agency working with major UK brands.

What advice does Steven have for aspiring creatives?
He emphasises the importance of work experience, building personal connections, and experimenting to find your creative voice.

What does Pocket Creatives do?
They produce high-quality photography and video content for brands, marketing agencies, and campaigns, specialising in both technical execution and creative direction.

Why is experience important in creative careers?
The creative industry relies heavily on trust, collaboration, and demonstrated skill. Getting experience builds credibility, confidence, and your professional network.

How can students get involved in creative industries?
Start small: volunteer, take on freelance projects, build a portfolio, and connect with mentors. Platforms like LinkedIn and personal websites are great tools for showcasing work.