Generic career advice doesn’t work. Students have unique interests, strengths, and aspirations, so why are they often given the same guidance?

Traditional, one-size-fits-all career support leaves students feeling unprepared, unmotivated, and unsure of their next steps. To truly prepare young people for the future, career guidance must be personal, practical, and informed by the world of work.

Why Do Schools Struggle to Offer Personalised Career Guidance?

Despite their best efforts, many schools face significant barriers:

1. Limited Time and Resources

Most career leads and work experience coordinators have limited capacity to support every student one-on-one.

2. Outdated Industry Insight

Without real-time employer engagement or current labour market data, guidance can feel disconnected from real job opportunities.

3. Overgeneralised Advice

Group career talks and standardised sessions may not reflect the full range of student goals, or the fast-changing jobs landscape.

As a result, students may:

• Miss out on understanding career paths that suit them
• Feel disengaged or overwhelmed by broad guidance
• Make choices that don’t align with their strengths or job market trends

How Virtual CEIAG Delivers Personalised Career Support

Virtual Career Education, Information, Advice and Guidance (CEIAG) days offer schools a flexible, scalable way to deliver high-quality, tailored career advice.

Key Benefits:

Personalised Career Planning

Each session is designed around the student’s own interests, strengths and ambitions, making guidance more relevant and motivating.

Real-Time Industry Insight

Students gain access to live, employer-led sessions that highlight current roles, required skills, and routes into work.

Flexible and Scalable

Virtual CEIAG can be delivered across year groups, fitting into existing PSHE, enrichment, or careers programmes.

Aligned with Gatsby Benchmarks

Meets key Gatsby Benchmark criteria, ensuring schools stay Ofsted-ready while improving student outcomes.

What Happens When Students Get Tailored Career Guidance?

When schools invest in personalised support, students are:

• More engaged in their learning and future
• Better informed about pathways and opportunities
• More confident in their decisions about further education, apprenticeships, or employment

Help Students Make Informed, Confident Choices

One-size-fits-all advice doesn’t prepare students for a fast-changing world of work. Personalised, engaging guidance does.

Explore our Virtual CEIAG Days and discover how you can:

• Save time
• Improve outcomes
• Equip every student with confidence in their future

Contact us today:
📞 01615157800
📩 workwithus@changingeducation.co.uk

FAQs

Why isn’t one-size-fits-all career advice effective?
Because every student is different. Generic advice fails to speak to their personal goals, interests or skills.

What is Virtual CEIAG?
Virtual Career Education, Information, Advice and Guidance (CEIAG) days offer tailored, interactive career planning sessions delivered online.

How does Virtual CEIAG benefit schools?
It saves time, meets Gatsby Benchmarks, and delivers relevant, up-to-date guidance without extra admin burden.

How is career advice personalised?
Through targeted activities, employer engagement, and content based on student input.

Can schools of all sizes use Virtual CEIAG?
Yes, the solution is flexible and works well for both small and large school cohorts.